Developed to replace the 172 family, the 177 entered the market at about the same time as the late model Cessna 172, at a price about 10% higher. It was available as the basic 177 or as an up-spec Cardinal. Although successful enough, despite a fairly spacious cabin with a rear-fitted wing giving good visibility, an all-moving tailplane and a high level of standard equipment, it failed to compete well with the 172, being perceived as underpowered.

In late 1968, the 177A was introduced, with a 180 hp O-360-A engine. It was followed in 1970 by the 177B, and the Cardinal Classic with full IFR instrumentation and more luxurious appointments.